Here are some of the many advantages of E-Commerce

Lower transaction costs
If an e-commerce site is implemented well, the web can significantly lower both order-taking costs and customer service costs by automating processes.

More purchases per transaction
Amazon for example offers a feature that no normal store offers. When you read the description of a book, you also can see what other people who ordered this book also purchased. Features like these mean that it is common for people to buy more books than they might buy at a normal bookstore.

More customer information
A web site that is well-integrated into the business cycle can offer customers more information than previously available. For example many companies allow customers to track their orders so that they can see exactly where their order is at any time.

Traditional mail order companies introduced the concept of shopping from the comfort of your home. E-commerce offers this same luxury, but with some new features, which include:–

• The ability to build an order over several days.
• The ability to configure products and see actual prices.
• The ability to easily build complicated custom orders.
• The ability to compare prices between multiple vendors easily.
• The ability to search large catalogs easily.

Larger catalogs
A company can build a catalog on the web that would never fit in an ordinary postbox. For example the millions of books Amazon sells could not be realistically added to any physical catalog.

Improved customer interactions
With automated tools it is possible to interact with a customer in richer ways at virtually no cost. Many companies send the customer an email when the order is confirmed, when the order is shipped, and after the order arrives. This information is likely to reassure a customer, giving them increased faith in the process. A happy and reassured customer is more likely to purchase something else from the company in the future.

Posted on August 7th 2009 - 14:25:51

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